Beauty Industry

A New Face for Too Faced

The brand recruits actress Francesca Eastwood.

Francesca Eastwood will be the new face for Too Faced Cosmetics, starting with the brand’s Fall 2013 Collection, which will be promoted in July.

Nineteen year-old Eastwood is the daughter of Clint Eastwood and actress Frances Fisher. She was recently named Miss Golden Globe 2013 by the Hollywood Foreign Press Association, and is in a new E! reality television series about her family, Mrs. Eastwood and Company.

“When looking for the perfect girl to represent our brand, I couldn’t think of anyone more quintessentially Too Faced than Francesca Eastwood,” says Jerrod Blandino, the brand’s co-founder and creative director. “She’s bold, takes chances, and isn’t afraid to be herself. That’s everything we celebrate in women at Too Faced.”

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